Sam Fender cuts stadium tour prices to £85 standing after fans complain
The singer has scrapped pricier front standing tickets for his 2027 stadium shows, with seats now at £55, £75 and £95 before fees.
Fans hoping to see Sam Fender at a stadium next summer will pay less than first expected, after the singer stepped in over ticket prices for his 2027 tour.
On Saturday evening Fender told followers on Instagram that general admission standing tickets for the UK stadium dates would cost £85, with seats at £95, £75 and £55. He said the separate front standing category had been removed, so anyone with a standing ticket has the same chance of getting near the stage.
The prices he gave do not include venue and ticketing company fees, or a £1 charge on each ticket that goes to the Live Trust, which supports grassroots music venues in the UK.
What changed
Fender, 32, announced his Proper Massive Stadium Tour earlier in the week. It takes in St James' Park in Newcastle, the Principality Stadium in Cardiff, Wembley Stadium in London, Murrayfield in Edinburgh, the Etihad Stadium in Manchester and Marlay Park in Dublin.
Before tickets went on sale, a fan shared what were said to be the planned prices on social media. For Wembley, standing was split into two tiers, with front standing at £130.75 and standing further back at £98.85, while seats ranged from £64.75 to £130.75. Top prices at the other UK venues were listed at between about £113 and £121.
Fender replied that he was not happy with those prices. He said they had been pushed up well beyond what he had in mind and should only reflect the cost of putting on the show. He also objected to dividing standing fans into front and back sections, saying he did not know how that had become normal at gigs and that it would not happen on his tour.
Why tickets cost what they do
In his later post, Fender said the cost of staging shows was far higher than two years ago and that he could not control the fees charged by venues and ticket companies.
Fender is not the first performer to speak out about what fans are being asked to pay. The Swedish singer Zara Larsson agreed with fans earlier this year that tickets for one of her shows were too expensive, and said she hoped to have more control over pricing in future.
When you can buy
A pre-sale is due to open at 09:30 on Wednesday, with general sale at the same time on Friday. Fans should check the final price, including fees, on the official ticket seller's site before paying, and avoid unofficial resale sites when the shows go on sale.
